Yeezy strikes again with the prolific marketing strategies. After rumors of being in the lab composing a new album,  Kanye took to Twitter earlier to announce the global projections of New Slaves, an ode to current societal norms and the ridiculing of his lifestyle from the media.  After the jump is the bizarre premiere in Brooklyn.  Visit kanyewest.com for more locations.  

The Trippy pioneer is getting closer to his Stay Trippy solo effort.  Make that move when it drops!

Raekwon Speaks With B-Real on the birth of Wu-Tang Clan on BREALTV!

One the eve of the release of his highly anticipated new mixtape “Walking On The Stars” AASIM drops the second visual from his mixtape entitled “From The Ghetto”.  In this track/visual AASIM talks about his childhood as he grew up in Queens and his struggle to make it out of the hood.  AASIM gives you a glimpse into what makes him the man he is today, from his early days roaming the halls of Hillcrest High School to his experiences being signed to Bad Boy AASIM leaves no stone unturned.  AASIM shows you his point of view coming “From The Ghetto” Checkout AASIM’s new video “From The Ghetto”

Look out for this underground artist’s mixtape The JELLYFISH Theory drops May 25.

Toronto’s OVO Fest has become a landmark event in Drake’s career.  Here’s the the lineup this year at the Molson Canadian Amphitheater.  Purchase tickets for the 2-day event right here.

 Midnight Conspiracy teams up with UK rapper and MC, Maksim, to release their newest single “Conquest” today on Ultra Records. The track marks Midnight Conspiracy’s debut on the prestigious UKF, the masters and tastemakers of all things heavy bass music. “Conquest” is Maksim’s third appearance on UKF with notable features on songs with Culprateand Document One.

Mirage The Illusionist is an up and coming rap artist repersenting the city of Philadelphia PA. His music is a mix of the struggles in the street, everyday 9 to 5 dead end jobs, and fight between ones self through the search of religion.  Download right here.

Has R&B made a comeback???

The Weeknd is starting a new chapter with the XO movement.  Kiss Land is the next installment to his discography since the rumored departure with the OVO camp.  Stay tuned for updates. 

Legendary engineer Bruce Swedien talks about sessions with Michael Jackson. Swedien talks about the kick drum that you hear in the beginning of Michael’s second single off the “Thriller album” “Billy Jean”. He explains how he made the kick sound the way it did. Swedien also talks about how Michael, Quincy Jones and himself were trying to find the right mix and how out of 92 mixes they picked mix number 2. All interesting historical stuff here. Check out this interview and let us know what you think;